Restaurant franchise company Reload has named Lovgren Marketing Group as its public and media relations firm promoting its 10 Smashburger locations in Omaha and Lincoln. 

Smashburger, a fast casual “better burger” restaurant concept, is based in Denver.  Smashburger is the fast-casual restaurant concept that is quickly becoming every city’s favorite burger spot, featuring 100 percent fresh-never-frozen Angus Smashburgers which are smashed on the grill to seal in delicious juicy flavor. Lovgren Marketing Group will manage Smashburger’s day-to-day communication and marketing efforts as it enters the Omaha and Lincoln markets. 

“Working with Smashburger and Reload is a great opportunity for Lovgren Marketing Group. Smashburger is an organization that exhibits tremendous confidence, passion and ingenuity not only in its product, but in its overall brand,” said Linda Lovgren, president and owner of Lovgren Marketing Group. “And we’re certainly pleased to be working with Reload owners Jim Stevens and Rhod McNee who are no newcomers when it comes to restaurant franchises.  McNee is Vice President of Operations for Stevens’ more than two dozen Applebee’s, all located in the Midwest.”   

Although Smashburger is known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

About Smashburger

Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling more than 200-plus locations over the next five years. The franchise deals are part of Smashburger’s national expansion plans to open 500 restaurants across the country, with 30 to 60 of those scheduled for 2009. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.

About Lovgren Marketing Group

Lovgren Marketing Group (LMG), founded in 1978, is a leader in the marketing, advertising and public relations field.  The company has a proven reputation for maximizing the return on strategic and creative initiatives.  LMG expertly handles multiple marketing disciplines from strategic planning to implementing creative development through media, direct mail, collateral design and interactive projects.

About Reload LLC

Wichita-based Reload LLC is a company with an established track record as a successful multi-unit operator of franchise restaurants.  Reload owner Jim Stevens owns and operates more than 30 popular fast-casual and casual dining units in the Midwest.