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Lovgren Marketing Group was awarded four Paper Anvil awards, winning in all four categories in which they entered. The Paper Anvil awards are presented by the Public Relations Society of America (PRSA) – Nebraska chapter, and were awarded at its annual awards gala on December 8, 2011.
Lovgren earned an Award of Excellence, the highest recognition, for “The Big Event” in the category of Events and Observances (Seven or Fewer Days). Held in November of 2010, "The Big Event" served as the grand finale in Omaha Storm Chasers' “Name the Team” promotion, announcing their new team name and introducing the public to the team's new mascots. Additionally, the new logo and uniforms were revealed.
An Award of Excellence was also earned for "Make The Right Move Omaha" in the category of Integrated Communications. The campaign for the Omaha Area Board of Realtors included market research, implementing a public relations campaign, developing an integrated marketing campaign (television, radio, and outdoor advertising), launching a website, and building an audience on social media.
The agency was awarded Paper Anvil Awards of Merit in the categories of Public Service/Government for its' work on the City of Omaha's Snow Emergency Campaign, and Events and Observances (Seven or Fewer Days) for its' work on the Omaha Storm Chasers' opening weekend at Werner Park.
The Paper Anvil awards are given annually to honor Nebraska’s public relations professionals for their work.
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