Latest Work: Outdoor Campaign for Omaha Storm Chasers
Lovgren Marketing Group recently designed and implemented the 2011 Outdoor Campaign for the Omaha Storm Chasers baseball club. The “Take Baseball in a New Direction” billboard celebrates the team’s move to Werner Park in Sarpy County, while another billboard features the carousel from the Centris Family Fun Zone. Below is a gallery of the first five billboards in the 2011 campaign:
Posted by Tom Nemitz in New Projects on April 21, 2011
“Make The Right Move Omaha” Campaign Launches
Lovgren Marketing Group partnered with visual+utility, an Omaha-based motion graphics company, to produce two :30 TV spots for our client, the Omaha Area Board of Realtors. The spots are part of their “Make The Right Move Omaha” campaign.
:30 TV Spot #1
Posted by Tom Nemitz in New Projects on April 11, 2011
Latest Work: Omaha Storm Chasers Suite Books
Lovgren Marketing Group designed a promotional sales brochure for the Omaha Storm Chasers to help showcase the suites at their new ballpark, Werner Park. With a flat size of 32″ x 12″, the large-format brochure gave us a large canvas both to tell their story and to inform potential suite lessees of the available amenities.
(Click to enlarge)
The booklets were printed on 80# Utopia One Gloss Cover, and after folding, the finished size is 8.5″ x 12″.
Posted by Tom Nemitz in New Projects on April 4, 2011
Latest Work: Omaha Storm Chasers “Teaser” Billboards
As part of the introduction of the team’s new name and branding, Lovgren Marketing Group — the team’s agency of record — rolled out an outdoor campaign. The first billboard went up two weeks before the unveiling, as a teaser. Located in a prominent spot along I-80, the board featured no mention of the Omaha Royals, or of baseball for that matter, and stirred up quite a bit of curiosity.
(Click to enlarge)
The day after the new name was announced, the “teaser” board was replaced with a billboard that featured a clock counting down the days until the first pitch in Sarpy County.
(Click to enlarge)
Posted by Tom Nemitz in New Projects on November 17, 2010
Omaha Royals become Omaha Storm Chasers
Lovgren Marketing Group helped the Omaha Royals plan and coordinate an event for their fans to announce a new team name, logo, and mascots in advance of their move to Sarpy County in 2011. Over 1,000 people were in attendance, as well as reporters from every major media outlet in the area. Some photos from the event are below.
Posted by Tom Nemitz in News on November 16, 2010
New Ballpark in Sarpy County to be named “Werner Park”
On November 11, the Omaha Royals, a Lovgren client, announced that Werner Enterprises will be the Naming Rights Partner at their new ballpark in Sarpy County. The name was announced by Martie Cordaro, Vice President and General Manager of the Omaha Royals at an afternoon press conference held at the newly named Werner Park.
In addition to the announcement of the ballpark name, seven Premier Corporate Partners were in attendance, as well as five Cornerstone Partners. Lovgren Marketing Group assisted the Royals in planning and coordinating the press conference. Some photos from the event are below.
Posted by Tom Nemitz in News on November 12, 2010
Photos from the Final Game at Rosenblatt
Lovgren Marketing Group worked with our client, the Triple-A Omaha Royals, on PR and Marketing for the Final Game at Rosenblatt. A crowd of 23,795 fans, the largest of the 2010 season and the seventh-biggest in the 42-year history of the Omaha Royals, turned out to say goodbye to the ballpark and to cheer the Royals on. Many dignitaries from the team’s past were on hand, including Kansas City Royals Hall of Famers Willie Wilson, Frank White and Paul Splittorff.
Here’s a collection of photos from a great night at the ballpark!
Posted by Tom Nemitz in News on September 3, 2010
Nebraska State Fair Opens in Grand Island
For more than 100 years, The Nebraska State Fair called Lincoln its home. In 2007, the Legislature decided to move the fair to Grand Island. Lovgren Marketing Group Founder and CEO, Linda Lovgren, sits on the State Fair Board of Directors who shepherded the building of the new $42 million fairgrounds. Lovgren Marketing Group also assisted fair staff with the media buy promoting the 10-day event.
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Posted by Ann Pedersen in News on August 31, 2010
Lovgren Participates in ALS Walk
The Omaha Walk to Defeat ALS was held on Saturday, August 21, and members of Lovgren Marketing Group participated on Team O Royals. Front office staff from the Omaha Royals, including their mascot Casey, also participated in the walk as part of the team. The walk was a huge success, and Lovgren was proud to be a part of it.
As the agency of record for the Keith Worthington Chapter of the ALS Association, we worked with the client to publicize and market the event as well as design the walk packets and other informational pieces.
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Posted by Ann Pedersen in News, Photos on August 24, 2010
Motorcycle from “Salt” appears at Rave
One of six Triumph motorcycles used during the filming of the Angelina Jolie movie “Salt” will be on display this weekend at the Rave Theater at the Westroads Shopping Center. The public is encouraged to stand with the bike for snapshots, but is not allowed to climb or sit on the bike.
Posted by Tom Nemitz in News, Photos on July 23, 2010